Everything you need to know about CBD and A88CBD™.

It’s hard to ignore the growing chatter around the topic of Cannabidiol (CBD) products. As more and more CBD brands and companies enter the market, it’s important to know what CBD is and how to look for high-quality products.

What Is CBD?

Part of the Cannabaceae family, Cannabidiol (CBD) is derived from the Cannabis plant. The main psychoactive chemical compound, Delta-9-tetrahydrocannabinol (THC), and the non-psychoactive compound, Cannabidiol (CBD), are the two most recognized compounds of the Cannabis plant. It is important to understand the difference between these two compounds.

While THC and CBD are two completely different compounds that act on different receptors in your brain and body, they often get mistaken for one another. THC is known more for its intoxicating, mood-altering effects, and producing a “high” feeling when consumed. In contrast, CBD has received attention in recent years for its non-intoxicating, therapeutic properties, and will not provide any sort of  “high” when applied topically or ingested.

Countless studies have been performed in recent years highlighting key benefits of the Cannabis plant, resulting in growing popularity and interest among consumers. Many consumers believe that, when added to cosmetic products, CBD is a highly effective ingredient making it a desirable and key ingredient in wellness staples. 

In 2014, the Farm Bill was passed, changing the legal status of Cannabis and CBD in the United States.  Now federally legalized in the U.S, CBD products that contain less than 0.3% THC are extracted from industrial hemp. After the passing of the 2014 Farm Bill, the Drug Enforcement Administration’s (DEA) removed industrial hemp from the list of controlled substances and introduced new USDA standards and regulations for growing and extracting hemp-derived CBD. While there may still be confusion regarding the growth and extraction of CBD due to the conflict of federal and state laws, consumers noticed this pivotal shift in the industry. The growing knowledge surrounding CBD has sparked an interest in those wishing to explore the benefits of CBD topicals and consumables.

Benefits of CBD

With the rapidly evolving production and availability of CBD products in the United States, many CBD consumers prefer this alternative due to the positive side-effects and healing powers compared to other pharmaceuticals.  Touted for its calming and relaxing effects, many believe that CBD has been deemed beneficial for addressing common medical conditions such as depression, anxiety, post-traumatic stress disorder, and insomnia. 

First discovered in 1940, CBD has since been studied extensively resulting in findings that suggest CBD has many benefits to a range of health conditions.  The safety and efficacy of CBD extract have been closely studied over the years and the results were encouraging, making CBD products a go-to for consumers interested in taking advantage of the benefits found in Cannabis plants, without the psychoactive effects.

Furthermore, research has shown CBD extract can activate the peroxisome proliferator-activated receptors (PPARs), located in the nucleus of a cell. Mainly known for controlling the fatty acid metabolism and maintaining glucose homeostasis, PPARs also produce antiproliferative effects when triggered. These effects are believed to increase tumor regression in the human lung cell lining. In addition, PPARs are known to regulate gene expression in human tissue.

How Can I Use CBD? 

With the overwhelming number of CBD products that have flooded the market, companies have discovered new and creative ways to package and sell CBD to consumers.

Topical CBD products have become popular among consumers as they can be applied externally, rather than ingested.  Applying topicals come as second-nature to most as these products, infused with CBD, come in many substances such as lotion, salves, balms, or oils. If any of these topicals are part of your everyday routine, incorporating CBD topicals will not require much deviation from your regular day-to-day.

The advancement of new technologies has made CBD topicals readily available in most dispensaries and online CBD stores. With the increasing awareness around CBD products, it’s important to look for brands that represent and promote lawfully sourced hemp-derived CBD products such as A88CBD™ Muscle Salve, Hydrating Body Lotion, Lip Balm, Hand + Foot Cream, Bath Salts, and Essential Oils.

A popular method of consumption includes CBD oil tinctures. The process of creating a CBD oil tincture involves extracting the oil from a hemp plant and combining it with CBD. Users claim that tinctures have a more appealing taste than other consumables. To consume, the substance should be placed beneath your tongue where it will then be absorbed, resulting in a feeling of relaxation shortly after.

A88CBD™ also offers CBD gummies and CBD capsules. Not only delicious, the CBD gummies are also quick and easy to ingest and contain consistent dosages. Offered in flavors like Tart Cherry, Strawberry Basil, and Lime Mango, these gummies are vegan and contain lab-tested full-spectrum hemp. If you prefer a tasteless experience, CBD capsules may better suit your needs.

A88CBD™ ingestibles are known for their advanced ability to absorb cannabidiol and optimize benefits using a water soluble formula, trademarked C10™. The  C10™ formula found in all A88CBD™ ingestibles allows for rapid onset absorption making it easy for the user to self-dose. C10™users reported feeling effects within the first 10 minutes compared to traditional oil-based tinctures that can take up to 2 hours to absorb.

Who is A88CBD™

The Alkaline Water Company became publicly traded $WTER, in 2018. Following a structured growth plan and strategy, The Company achieved increased brand recognition which ultimately created opportunity. In 2019, the Alkaline Water Company launched into the CBD industry, and A88CBD™ was born.  

A88CBD™ decided to partner with Centura Foods, a well-known CBD source in the United States devoted to quality and innovation. A global leader in phytocannabinoid-rich, hemp-derived CBD ingredients for use in wellness products, Centuria Foods is dedicated to bringing you products you can trust and an experience you will love.

Premium Products For You

A88CBD™ has a top of the line topical and ingestible CBD products. 


  • A88CBD™ Hydrating Body Lotion
  • A88CBD™ Hand + Foot Cream
  • A88CBD™ Lip Balm
  • A88CBD™ Essential Oil
  • A88CBD™ Bath Salts 
  • A88CBD™ Muscle Salve


  •  A88CBD™ Tinctures
  • A88CBD™ Capsules
  • A88CBD™ Gummies

A88CBD™, a premium brand, has designed products with you in mind. If clean products are important to you, you can take comfort in knowing our products are Vegan, Gluten Free, and Cruelty Free. 

We replace artificial fragrances with essential oils and natural fragrances like natural Lavender oil and Copaiba oil that cast a beautiful, natural aroma on our products. If you’re looking to add high-quality CBD products to your self-care routine, learn more at A88CBD.com!